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MARKETING & BRANDING

A mix of marketing projects I've worked on; both within my full-time positions and freelance

CAMELBAK®

Business: Outdoor company with a focus on hydration solutions

Work: Copywriter for CamelBak® across all platforms and media assets. As well, an integral member of the Brand Equity Team responsible for creating and implementing a new brand direction (voice, look, and more); and creating a Brand Book to serve as a guide.

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SCOTTS MIRACLE GRO

Business: National lawn and garden care company

Work: Content Lead for Lawns and Controls (Ortho, Tomcat). Strategize, create and leverage owned content across multiple channels, for various audiences and brand purposes. As well as, managing internal departments and external partners/agencies, and a team of freelancers. Creation includes: marketing copywriting, product copy, CTA messaging, educational articles, script writing, landing pages, email copy, social copy and more. 

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DEAN'S MEDITERRANEAN IMPORTS

Business: Mediterranean grocer in Cincinnati, OH

Work: Revitalized brand image and marketing strategy; including creating a brand deck and style guide, and activations for social media

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IGNITE: EQUITY & INCLUSION

Business: DEI program; partnership between the National Underground Railroad Freedom Center & Vincent Randolph Brown and Janet Reid

Work: Determine brand identity, build website, build and implement marketing & PR strategy

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NEWSY

Business: National news brand focused on providing content beyond partisanship

Work: As part of the marketing and branding team, assisted on creative projects and copywriting for large marketing and advertising campaigns; traditional, digital, social, OOH, partnerships

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LPK

Business: Global brand design and innovation agency

Work: Edited copy and artwork on a project basis for P&G; brands included Tampax, Always, Pampers, Luvs, Tide, Charmin

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RIP N STITCH

Business: Tailoring business in Cincinnati; brick-and-mortar and delivery services

Work: Developed brand identity and voice, along with owner and graphic designer

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ENTRATAINED

Business: Podcast where pop-culture, media and social issues intersect

Work: Developed brand identity and voice with co-owner, as well as marketing strategy/implementation and graphic design

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HUBER PERSONALIZED MEDICINE

Business: Holistic medical practice

Work: Digital marketing strategy, including social, web and email

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CINCINNATI BALLET

Business: Ballet company and academy in Cincinnati, OH

Work: On the committee to help determine and implement the brand identity provided by LPK

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GREATER CLEVELAND TALENT MANAGEMENT, INC.

Business: Comedy troupe

Work: Developed brand identity and voice, as well as some activations

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KERSTIN AHRENS: PERSONAL TRAINER

Business: Personal training

Work: Brand identity, voice and website

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FOOD AND OTHER DRUGS

Business: Food and culture blog

Work: Brand identity, logos, website and some copy

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BI-COASTAL

Business: Podcast on the intersections of media and queer identity

Work: Brand identity and some marketing activations

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