MARKETING & BRANDING
A mix of marketing projects I've worked on; both within my full-time positions and freelance
CAMELBAK®
Business: Outdoor company with a focus on hydration solutions
Work: Copywriter for CamelBak® across all platforms and media assets. As well, an integral member of the Brand Equity Team responsible for creating and implementing a new brand direction (voice, look, and more); and creating a Brand Book to serve as a guide.
SCOTTS MIRACLE GRO
Business: National lawn and garden care company
Work: Content Lead for Lawns and Controls (Ortho, Tomcat). Strategize, create and leverage owned content across multiple channels, for various audiences and brand purposes. As well as, managing internal departments and external partners/agencies, and a team of freelancers. Creation includes: marketing copywriting, product copy, CTA messaging, educational articles, script writing, landing pages, email copy, social copy and more.
DEAN'S MEDITERRANEAN IMPORTS
Business: Mediterranean grocer in Cincinnati, OH
Work: Revitalized brand image and marketing strategy; including creating a brand deck and style guide, and activations for social media
IGNITE: EQUITY & INCLUSION
Business: DEI program; partnership between the National Underground Railroad Freedom Center & Vincent Randolph Brown and Janet Reid
Work: Determine brand identity, build website, build and implement marketing & PR strategy
NEWSY
Business: National news brand focused on providing content beyond partisanship
Work: As part of the marketing and branding team, assisted on creative projects and copywriting for large marketing and advertising campaigns; traditional, digital, social, OOH, partnerships
LPK
Business: Global brand design and innovation agency
Work: Edited copy and artwork on a project basis for P&G; brands included Tampax, Always, Pampers, Luvs, Tide, Charmin
RIP N STITCH
Business: Tailoring business in Cincinnati; brick-and-mortar and delivery services
Work: Developed brand identity and voice, along with owner and graphic designer
ENTRATAINED
Business: Podcast where pop-culture, media and social issues intersect
Work: Developed brand identity and voice with co-owner, as well as marketing strategy/implementation and graphic design
HUBER PERSONALIZED MEDICINE
Business: Holistic medical practice
Work: Digital marketing strategy, including social, web and email
CINCINNATI BALLET
Business: Ballet company and academy in Cincinnati, OH
Work: On the committee to help determine and implement the brand identity provided by LPK
GREATER CLEVELAND TALENT MANAGEMENT, INC.
Business: Comedy troupe
Work: Developed brand identity and voice, as well as some activations
KERSTIN AHRENS: PERSONAL TRAINER
Business: Personal training
Work: Brand identity, voice and website
FOOD AND OTHER DRUGS
Business: Food and culture blog
Work: Brand identity, logos, website and some copy
BI-COASTAL
Business: Podcast on the intersections of media and queer identity
Work: Brand identity and some marketing activations
